{"id":1932,"date":"2016-10-29T11:00:19","date_gmt":"2016-10-29T15:00:19","guid":{"rendered":"http:\/\/vapc.org\/?p=1932"},"modified":"2018-02-09T11:05:27","modified_gmt":"2018-02-09T16:05:27","slug":"fall-meeting-speakers-focus-consumer-behavior-persistence","status":"publish","type":"post","link":"https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/","title":{"rendered":"Fall meeting speakers focus on consumer behavior, persistence"},"content":{"rendered":"<p>VPC\u2019s fall meeting brought together nearly 40 members and guests for a wonderful day of networking, learning, laughing and growing personally and professionally.<\/p>\n<p>Keynote speaker Dean Browell, an international expert on consumer behavior with Feedback agency, offered a workshop geared toward any communications professional.<\/p>\n<p>Major takeaways from his presentation included:<\/p>\n<ul>\n<li>Social media is not just Facebook and Twitter. It\u2019s anywhere that anybody talks.<\/li>\n<li>Social and public relations help buoy recall. You can\u2019t just turn the switch off. Consumers don\u2019t work that way.<\/li>\n<li>Frequency is not a bandage. Just because you post multiple times doesn\u2019t mean people are engaging with or want that content.<\/li>\n<\/ul>\n<p>Browell said that when thinking about whether your company or brand should be on a particular social media site, it\u2019s important to consider whether the intended audience wants you to be there. He also recommended pretending to be your audience at least once a year to understand where they get their content and whether you are on those platforms.<\/p>\n<p>Bestselling author Sheri Reynolds, an Oprah Book Club\u00a0sensation, provided a candid look at her writing journey. Meeting attendees were amazed to hear she was speaking to VPC just three days before her publishing deadline for her seventh book.<\/p>\n<p>Here are some of the key elements of her entertaining remarks:<\/p>\n<ul>\n<li>Put a meeting with your characters on your calendar.<\/li>\n<li>Arrange an overnight in a hotel with your writing.<\/li>\n<li>Create mandatory daydreaming time when you are at an event you aren\u2019t that interested in.<\/li>\n<li>Keep a small notebook handy and make your waiting time, writing time.<\/li>\n<\/ul>\n<p><strong>And finally, her talk led to one key takeaway \u2014 be persistent!<\/strong><\/p>\n<p>Rounding out the day, the new slate of 2016-18 officers was elected and Gail Kent was given a handcrafted ceramic pumpkin sculpture purchased in Virginia&#8217;s Shenandoah Valley. \u00a0In a fun ending to the conference, the table centerpieces, consisting of small and large cloth pumpkins were auctioned off, raising $55 for the VPW Foundation, which provides scholarships to students at Virginia schools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VPC\u2019s fall meeting brought together nearly 40 members and guests for a wonderful day of networking, learning, laughing and growing personally and professionally. Keynote speaker Dean Browell, an international expert on consumer behavior with Feedback agency, offered a workshop geared toward any communications professional. Major takeaways from his presentation included: Social media is not just [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1932","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fall meeting speakers focus on consumer behavior, persistence - VPC<\/title>\n<meta name=\"description\" content=\"Virginia Professional Communicators\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fall meeting speakers focus on consumer behavior, persistence - VPC\" \/>\n<meta property=\"og:description\" content=\"Virginia Professional Communicators\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/\" \/>\n<meta property=\"og:site_name\" content=\"VPC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/groups\/42804826486\/\" \/>\n<meta property=\"article:author\" content=\"VaCommunicators\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-29T15:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-09T16:05:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/vapc.org\/vapc\/wp-content\/uploads\/2014\/11\/VPC-logo-04.png\" \/>\n<meta name=\"author\" content=\"VPC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VPC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/fall-meeting-speakers-focus-consumer-behavior-persistence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/fall-meeting-speakers-focus-consumer-behavior-persistence\\\/\"},\"author\":{\"name\":\"VPC\",\"@id\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/#\\\/schema\\\/person\\\/8dd82343fadf1a1f3997437b44e25c62\"},\"headline\":\"Fall meeting speakers focus on consumer behavior, persistence\",\"datePublished\":\"2016-10-29T15:00:19+00:00\",\"dateModified\":\"2018-02-09T16:05:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/fall-meeting-speakers-focus-consumer-behavior-persistence\\\/\"},\"wordCount\":342,\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/fall-meeting-speakers-focus-consumer-behavior-persistence\\\/\",\"url\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/fall-meeting-speakers-focus-consumer-behavior-persistence\\\/\",\"name\":\"Fall meeting speakers focus on consumer behavior, persistence - VPC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/#website\"},\"datePublished\":\"2016-10-29T15:00:19+00:00\",\"dateModified\":\"2018-02-09T16:05:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/#\\\/schema\\\/person\\\/8dd82343fadf1a1f3997437b44e25c62\"},\"description\":\"Virginia Professional Communicators\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/fall-meeting-speakers-focus-consumer-behavior-persistence\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vapc.org\\\/vapc\\\/fall-meeting-speakers-focus-consumer-behavior-persistence\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/fall-meeting-speakers-focus-consumer-behavior-persistence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fall meeting speakers focus on consumer behavior, persistence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/#website\",\"url\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/\",\"name\":\"VPC\",\"description\":\"Virginia Professional Communicators\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/#\\\/schema\\\/person\\\/8dd82343fadf1a1f3997437b44e25c62\",\"name\":\"VPC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e91397981af5f44c868212d0bff74cbb02715a32623f88cdfb27e61cb4c1a0b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e91397981af5f44c868212d0bff74cbb02715a32623f88cdfb27e61cb4c1a0b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e91397981af5f44c868212d0bff74cbb02715a32623f88cdfb27e61cb4c1a0b?s=96&d=mm&r=g\",\"caption\":\"VPC\"},\"sameAs\":[\"VaCommunicators\",\"https:\\\/\\\/x.com\\\/VaCommunicators\"],\"url\":\"https:\\\/\\\/vapc.org\\\/vapc\\\/author\\\/wpvapcadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fall meeting speakers focus on consumer behavior, persistence - VPC","description":"Virginia Professional Communicators","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/","og_locale":"en_US","og_type":"article","og_title":"Fall meeting speakers focus on consumer behavior, persistence - VPC","og_description":"Virginia Professional Communicators","og_url":"https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/","og_site_name":"VPC","article_publisher":"https:\/\/www.facebook.com\/groups\/42804826486\/","article_author":"VaCommunicators","article_published_time":"2016-10-29T15:00:19+00:00","article_modified_time":"2018-02-09T16:05:27+00:00","og_image":[{"url":"http:\/\/vapc.org\/vapc\/wp-content\/uploads\/2014\/11\/VPC-logo-04.png","type":"","width":"","height":""}],"author":"VPC","twitter_misc":{"Written by":"VPC","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/#article","isPartOf":{"@id":"https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/"},"author":{"name":"VPC","@id":"https:\/\/vapc.org\/vapc\/#\/schema\/person\/8dd82343fadf1a1f3997437b44e25c62"},"headline":"Fall meeting speakers focus on consumer behavior, persistence","datePublished":"2016-10-29T15:00:19+00:00","dateModified":"2018-02-09T16:05:27+00:00","mainEntityOfPage":{"@id":"https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/"},"wordCount":342,"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/","url":"https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/","name":"Fall meeting speakers focus on consumer behavior, persistence - VPC","isPartOf":{"@id":"https:\/\/vapc.org\/vapc\/#website"},"datePublished":"2016-10-29T15:00:19+00:00","dateModified":"2018-02-09T16:05:27+00:00","author":{"@id":"https:\/\/vapc.org\/vapc\/#\/schema\/person\/8dd82343fadf1a1f3997437b44e25c62"},"description":"Virginia Professional Communicators","breadcrumb":{"@id":"https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/vapc.org\/vapc\/fall-meeting-speakers-focus-consumer-behavior-persistence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vapc.org\/vapc\/"},{"@type":"ListItem","position":2,"name":"Fall meeting speakers focus on consumer behavior, persistence"}]},{"@type":"WebSite","@id":"https:\/\/vapc.org\/vapc\/#website","url":"https:\/\/vapc.org\/vapc\/","name":"VPC","description":"Virginia Professional Communicators","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vapc.org\/vapc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/vapc.org\/vapc\/#\/schema\/person\/8dd82343fadf1a1f3997437b44e25c62","name":"VPC","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2e91397981af5f44c868212d0bff74cbb02715a32623f88cdfb27e61cb4c1a0b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2e91397981af5f44c868212d0bff74cbb02715a32623f88cdfb27e61cb4c1a0b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2e91397981af5f44c868212d0bff74cbb02715a32623f88cdfb27e61cb4c1a0b?s=96&d=mm&r=g","caption":"VPC"},"sameAs":["VaCommunicators","https:\/\/x.com\/VaCommunicators"],"url":"https:\/\/vapc.org\/vapc\/author\/wpvapcadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/vapc.org\/vapc\/wp-json\/wp\/v2\/posts\/1932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vapc.org\/vapc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vapc.org\/vapc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vapc.org\/vapc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vapc.org\/vapc\/wp-json\/wp\/v2\/comments?post=1932"}],"version-history":[{"count":1,"href":"https:\/\/vapc.org\/vapc\/wp-json\/wp\/v2\/posts\/1932\/revisions"}],"predecessor-version":[{"id":1933,"href":"https:\/\/vapc.org\/vapc\/wp-json\/wp\/v2\/posts\/1932\/revisions\/1933"}],"wp:attachment":[{"href":"https:\/\/vapc.org\/vapc\/wp-json\/wp\/v2\/media?parent=1932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vapc.org\/vapc\/wp-json\/wp\/v2\/categories?post=1932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vapc.org\/vapc\/wp-json\/wp\/v2\/tags?post=1932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}