{"id":2093,"date":"2018-06-05T13:04:33","date_gmt":"2018-06-05T17:04:33","guid":{"rendered":"http:\/\/vapc.org\/?p=2093"},"modified":"2018-06-05T13:04:33","modified_gmt":"2018-06-05T17:04:33","slug":"facebook-live-best-practices","status":"publish","type":"post","link":"https:\/\/vapc.org\/vapc\/facebook-live-best-practices\/","title":{"rendered":"Facebook Live Best Practices"},"content":{"rendered":"<h4>Facebook Live: VCU Health speakers give useful tips on making the most of the technology<\/h4>\n<p><em>By: Julie Grimes<\/em><\/p>\n<p>In the session\u00a0&#8220;Facebook Live: Opportunities Beyond Point and Shoot,&#8221; Anne Dreyfuss and Keith Kaufelt provided valuable insight and practical information on ways to expand engagement and increase brand value using the live-streaming platform.<\/p>\n<p>The Virginia Commonwealth University Health communicators described the four content streams they utilize:<\/p>\n<p>Interviews \u2013 Talks with medical experts in their office workspaces help humanize staff while relaying information to the public to inform health-related decisions.<\/p>\n<p>Event coverage \u2013 Events, such as the white coat ceremony for new medical students, allow family and friends from around the world to be a part of previously limited activities.<\/p>\n<p>Demonstrations \u2013 Segments, such as a nutrition demo done at the Science Museum of Virginia, provide valuable authentic content for viewers while strengthening partnerships in the community.<\/p>\n<p>Behind the scenes \u00a0\u2013 Showcasing new equipment or spaces not normally available to the public allows the chance to capitalize on viewer curiosity and elevate the brand.<\/p>\n<p>Dreyfuss and Kaufelt also included a discussion on the minimal equipment necessary to get started (a Facebook account and a cell phone) and additional inexpensive tools to aid in producing better Facebook Live experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Live: VCU Health speakers give useful tips on making the most of the technology By: Julie Grimes In the session\u00a0&#8220;Facebook Live: Opportunities Beyond Point and Shoot,&#8221; Anne Dreyfuss and Keith Kaufelt provided valuable insight and practical information on ways to expand engagement and increase brand value using the live-streaming platform. The Virginia Commonwealth University [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2094,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Live Best Practices - VPC<\/title>\n<meta name=\"description\" content=\"Virginia Professional Communicators\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vapc.org\/vapc\/facebook-live-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Live Best Practices - 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