{"id":3454,"date":"2025-09-28T15:35:00","date_gmt":"2025-09-28T19:35:00","guid":{"rendered":"https:\/\/vapc.org\/vapc\/?p=3454"},"modified":"2025-09-30T09:06:32","modified_gmt":"2025-09-30T13:06:32","slug":"nfpw-national-conference-explores-the-next-frontier","status":"publish","type":"post","link":"https:\/\/vapc.org\/vapc\/nfpw-national-conference-explores-the-next-frontier\/","title":{"rendered":"NFPW National Conference Explores the Next Frontier"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">A &#8216;Golden&#8217; moment for&nbsp;VPC winners at NFPW Conference<\/h2>\n\n\n\n<p><em>By Deana Ricks<\/em><\/p>\n\n\n\n<p>\u201cThe Next Frontier\u201d was the theme for the 2025 NFPW Conference in Golden, Colo., September 11-13.<\/p>\n\n\n\n<p>Attendees were inspired by speakers, break-out sessions, award ceremonies and friendly camaraderie to move forward into the next frontier the future holds for us.<\/p>\n\n\n\n<p>As we embraced the future, we also looked back at the triumphs of the past. Six outstanding nominees for the 2025 NFPW Communicator of Achievement (COA) were present at the conference to receive the recognition of their peers for their distinguished professional accomplishments. All of them were recognized for their diverse and remarkable communication work including Virginia Professional Communicators\u2019 (VPC) own Terry Haycock, whose talents extend beyond the computer keyboard to piano keys as well.<\/p>\n\n\n\n<p>The COA highest honor went to Colorado\u2019s Donna Bryson, a national editor for Reuters and former AP correspondent who was stationed in South Africa during apartheid and later interviewed the newly elected South African president, Nelson Mandela. Cathy Koon of Idaho was the COA runner-up for 2025.<\/p>\n\n\n\n<p>More exceptional writers were honored on the final evening of the NFPW conference as communication awards were bestowed on deserving contestants in a variety of categories.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>VPC members,&nbsp;<strong>Tracy Perkins<\/strong>,&nbsp;<strong>Deana Ricks<\/strong>&nbsp;and&nbsp;<strong>Meghan Van Joosten<\/strong>&nbsp;received a second-place award in the Communications Programs &amp; Campaigns \u2013 Marketing Program or Campaign for their work on the Ruth E. Carter: Afrofuturism in Costume Design Special Exhibition.<\/li>\n\n\n\n<li><strong>Ricks<\/strong>&nbsp;also received honorable mentions for two other pieces of writing.<\/li>\n\n\n\n<li><strong>Diane Thieke<\/strong>&nbsp;was awarded first place for her entry in the Blog \u2013 Corporate or For-Profit category, titled &#8220;Two Years Later: Gen AI, Content Marketing and What\u2019s Next.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Writers who were present at the awards ceremony received a round of applause, embossed certificates and posed for photos with VPC member and outgoing NFPW President Julie Campbell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New frontier for news isn&#8217;t static<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Foothills-opening-reception.jpg\" alt=\"\" class=\"wp-image-3455 size-full\" srcset=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Foothills-opening-reception.jpg 640w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Foothills-opening-reception-300x225.jpg 300w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Foothills-opening-reception-220x165.jpg 220w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Foothills-opening-reception-187x140.jpg 187w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Foothills-opening-reception-453x340.jpg 453w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><em>Opening reception at the Foothills Art Center, featuring a sculpture exhibit by artist Jesse Mathes<\/em><\/p>\n<\/div><\/div>\n\n\n\n<p><em>By Diane S. Thieke, 2nd VP of Communications<\/em><\/p>\n\n\n\n<p>NFPW opened its 2025 conference in Golden with a reception at the Foothills Art Center. In addition to a beautiful view of the mountains, the center featured the work of artist Jesse Mathes, whose gorgeous wearable sculptures captivated attendees.<\/p>\n\n\n\n<p>In many of the conference sessions, speakers addressed the ways in which they were adapting to technological, political and economic change.<\/p>\n\n\n\n<p>In the Science Storytelling Workshop, for example, Camille Bergen, CEO of Modulate Media, and Cassie Lee, Chief Innovation Officer at the Open Geospatial Consortium, discussed changes in NASA research priorities and how best to communicate the impact to individuals and businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/State-of-CO-media2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"466\" src=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/State-of-CO-media2-1024x466.jpg\" alt=\"\" class=\"wp-image-3456\" srcset=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/State-of-CO-media2-1024x466.jpg 1024w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/State-of-CO-media2-300x137.jpg 300w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/State-of-CO-media2-768x350.jpg 768w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/State-of-CO-media2-1536x699.jpg 1536w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/State-of-CO-media2-220x100.jpg 220w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/State-of-CO-media2-187x85.jpg 187w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/State-of-CO-media2-453x206.jpg 453w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/State-of-CO-media2.jpg 1669w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><em>Dana Coffield, editor and co-founder of The Colorado Sun; Lee Ann Colacioppo, executive editor of The Denver Post; Ryan Warner, senior host of Colorado Matters at Colorado Public Radio News; Kyle Clark, anchor of Denver&#8217;s 9NEWS; and moderator Donna Bryson, discuss the State of Media in Colorado.<\/em><\/p>\n\n\n\n<p>During the State of Media in Colorado session, senior editors from the Colorado Sun, Denver Post, Colorado Public Radio and Denver 9NEWS discussed how it\u2019s more important than ever for today\u2019s journalists need to build trust with the community, especially to combat false local news stories.<\/p>\n\n\n\n<p>With more local news outlets being purchased by private equity and venture capital, a panel of local media leaders shared how they were finding success with nonprofit models.<\/p>\n\n\n\n<p>These are timely conversations to have, and ones that are likely to continue well into the next few years. The next NFPW conference will be held in Maryland in September 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Takeaways from the NFPW National Conference<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Marlene-Terry-Cecilia-for-newsletter.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"921\" src=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Marlene-Terry-Cecilia-for-newsletter-1024x921.jpg\" alt=\"\" class=\"wp-image-3463\" srcset=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Marlene-Terry-Cecilia-for-newsletter-1024x921.jpg 1024w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Marlene-Terry-Cecilia-for-newsletter-300x270.jpg 300w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Marlene-Terry-Cecilia-for-newsletter-768x691.jpg 768w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Marlene-Terry-Cecilia-for-newsletter-1536x1381.jpg 1536w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Marlene-Terry-Cecilia-for-newsletter-2048x1842.jpg 2048w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Marlene-Terry-Cecilia-for-newsletter-220x198.jpg 220w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Marlene-Terry-Cecilia-for-newsletter-187x168.jpg 187w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Marlene-Terry-Cecilia-for-newsletter-453x407.jpg 453w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><em>Marlene Cook, 2025 President&#8217;s Award recipient, Terry Haycock and Cecilia Green<\/em><\/p>\n\n\n\n<p><em>By Terry Haycock,&nbsp;VPC Treasurer<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The integrity of this group is outstanding, illustrated by its continued championing of non-biased reporting.<\/li>\n\n\n\n<li>Friendships, both personal and professional, last even if you haven\u2019t been in contact for years.<\/li>\n\n\n\n<li>The Colorado Press Women went out of their way to present Colorado in general, Golden specifically and the state of their press accurately.<\/li>\n\n\n\n<li>The planners ensured that popular topics were included in the programming, among them:\n<ul class=\"wp-block-list\">\n<li>The use of AI<\/li>\n\n\n\n<li>How to determine real from fake news<\/li>\n\n\n\n<li>Counteracting burnout<\/li>\n\n\n\n<li>Women in the Newsroom<\/li>\n\n\n\n<li>Censorship vs Free Flow of Information<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>All<\/strong>&nbsp;the nominees for COA were treated as royalty by the committee.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">It was like being queen for a day\u2026<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Julie-and-Terry-COA.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"895\" src=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Julie-and-Terry-COA-1024x895.jpg\" alt=\"\" class=\"wp-image-3457\" srcset=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Julie-and-Terry-COA-1024x895.jpg 1024w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Julie-and-Terry-COA-300x262.jpg 300w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Julie-and-Terry-COA-768x672.jpg 768w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/Julie-and-Terry-COA-1536x1343.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><em>Julie Campbell and Terry Haycock at the COA Awards Ceremony<\/em><\/p>\n\n\n\n<p><em>By Terry Haycock, VPC Treasurer and 2025 COA<\/em><\/p>\n\n\n\n<p>Thank you again for selecting me as VPC COA and sending me to represent you at the NFPW Conference in Colorado earlier this month.&nbsp;<\/p>\n\n\n\n<p>Personally, I enjoyed seeing old friends from the Illinois Women\u2019s Press Association that I worked with for years before retiring here to Virginia: Cecilia Green (now in the Wichita, KS, chapter), who brought me to the organization, and Marlene Cook (recipient of the 2025 President\u2019s Award from Julie Campbell), who was my mentor.&nbsp;<\/p>\n\n\n\n<p>New friends included fellow COA nominees Leonie Rosenstiel of New Mexico and Jo Ann Mathews from North Carolina, who took many of these photos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/coas-resized-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/coas-resized-1024x585.jpg\" alt=\"\" class=\"wp-image-3459\" srcset=\"https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/coas-resized-1024x585.jpg 1024w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/coas-resized-300x171.jpg 300w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/coas-resized-768x439.jpg 768w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/coas-resized-1536x878.jpg 1536w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/coas-resized-2048x1170.jpg 2048w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/coas-resized-220x126.jpg 220w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/coas-resized-187x107.jpg 187w, https:\/\/vapc.org\/vapc\/wp-content\/uploads\/2025\/09\/coas-resized-453x259.jpg 453w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><em>Terry Haycock (shown in&nbsp;first row center)&nbsp;with&nbsp;<a href=\"https:\/\/www.nfpw.org\/coa\">NFPW COA nominees<\/a>&nbsp;from around the country<\/em><\/p>\n\n\n\n<p>Professionally, it was an honor to share our profession and the stage with eight distinguished writers from throughout the country. We were treated like royalty. Each of us had a table at the banquet to share with whomever we liked, given a corsage at the rehearsal, and later, presented with a medallion engraved with 2025 NFPW COA nominee on one side and our name on the other, along with a certificate acknowledging the same. I was the only nominee with two corsages because I received a beautiful red rose creation from you all! Another honor was having my photo taken with Julie Campbell.<\/p>\n\n\n\n<p>Again, thank you all for honoring my life\u2019s work and dedication to NFPW and VPC. A special thank you to Diane Thieke, Pam Stallsmith and Gwen Woolf who spent weeks working on my biography and the other components of the nominating package. Their dedication is an example of VPC teamwork in action!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A &#8216;Golden&#8217; moment for&nbsp;VPC winners at NFPW Conference By Deana Ricks \u201cThe Next Frontier\u201d was the theme for the 2025 NFPW Conference in Golden, Colo., September 11-13. Attendees were inspired by speakers, break-out sessions, award ceremonies and friendly camaraderie to move forward into the next frontier the future holds for us. As we embraced the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3464,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-3454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NFPW National Conference Explores the Next Frontier - VPC<\/title>\n<meta name=\"description\" content=\"Virginia Professional Communicators\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vapc.org\/vapc\/nfpw-national-conference-explores-the-next-frontier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFPW National Conference Explores the Next Frontier - 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